EDA Logo Howard County Maryland - Economic Development Authority


David Williams, Merkle CEO - Photo by David Hobby

Merkle Logo

"Howard County has been a tremendous asset to Merkle.  The quality of life and access to talent is second to none, and the Economic Development Authority has shown a genuine interest in our success." - David Williams, Merkle  CEO

Their Story:

Merkle is a leading customer relationship marketing (CRM) agency. They help Fortune 1000 and other world-class organizations use information more effectively across their entire marketing enterprise to maximize financial performance and return on marketing investment. The core of theirr solution is a highly flexible and scalable marketing technology platform coupled with award-winning analytics, creative and digital marketing capabilities, and driven by a highly-disciplined consultative approach. In today's competitive environment, it's not enough to provide great products and services. A fully integrated CRM program provides an opportunity for marketers to grow their competitive advantage. Merkle has the expertise to leverage brand and consumer insight to inform customer-centric marketing creative and program strategies.

CEO David Williams acquired Merkle in 1988, and has grown the company to a $303 million business over 25 years.  With 1,600 employees and more than a dozen locations worldwide, Merkle now serves more than 150 major brands in industries that include banking & finance, insurance & wealth management, life sciences, nonprofit, retail consumer goods, specialty retail, travel, media & entertainment, as well as business-to-business marketers. The company employs more than 200 dedicated digital media professionals, 150 marketing analysts and statisticians, 500 marketing technology experts and 100 creative professionals. This first-rate team delivers solutions that inform over $5 billion in marketing decisions annually, driving results that maximize the value of their customer portfolios.

Programs and Services

Ready to grow! With our amazing range of programs and services, HCEDA is sure to have what you need today and tomorrow.

Real Estate

If you are looking to locate your business in Howard County, we are ready to put you on the map.