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Social Growth Technologies

Social Growth CEO Paul Capriolo - Photo by David Hobby

Social Growth Technologies


"Howard County was our choice to start our business because of the great support provided by the HCEDA and the MCE. It's also a very supportive community and a great place to live." - Paul Capriolo, CEO Social Growth Technologies


Their Story

Social Ingot, a division of Social Growth Technologies is an in-game advertising platform that drives laser targeted experiences to engaged users, which builds positive brand associations and delivers measurable value. Through the lucrative social games vertical, Social Ingot helps brands attain large scale audiences at a low cost.

Social Ingot reaches 250MM gamers monthly around the world and across desktop and mobile devices.

To promote the newest installment of their long-term "Happiness Factory" branding campaign, Coca-Cola turned to Social Ingot's social game advertising platform to increase their viewership. Social Ingot promoted the 6½ minute video using premium placements over a broad spectrum of games and applications, reinforcing The Great Happyfication's launch throughout all social media platforms.

Gamers were presented with the option to view the video, and if watched in its entirety, they earned in-game rewards. Social Ingot delivered. Coca-Cola's requested target audience of US customers aged 25-45 responded with a nearly 95% conversion rate.

 

Step By Step

Let's get your business started! This step-by-step guide will show you how.

Licensing & Permits

Certain businesses and specific activities may require a license and/or permit. Find out if your business needs a special permit to operate.